HOW DO YOU CREATE A WINTER WONDERLAND IN SEPTEMBER?

We do love a challenge. So when the People’s Postcode Lottery asked us to create a winter wonderland on location, at night, for their Christmas commercial, we jumped at the chance - even when they said we’d need to shoot in September!

We knew from experience that this was a bit more tricky than it looks - so we phoned our good friends at Artem FX to give us a helping hand. Having closed the sourrounding roads and with a lot of help from a super friendly neighbourhood, we covered an entire street with snow.

Shooting one celebrity presenter on the move has its challenges, but shooting four together meant the production team had even less room for error – and director walter Grant did not want stray flakes spoiling perfect takes. So we decided to let our VFX graphics team take care of adding even more of the white stuff in the post-production suite. Which meant Jeff Brazier, Danyl Johnson, Matt Johnson and Judie McCourt could get on with their jobs without worrying.

All four were a joy to work with and the resulting advert was well received across a whopping 20 different broadcast TV channels – which is a lot, even for us. Who knows – maybe they’ll knock on your door and give you a taste of the real thing.